As a new brand, Slash needed a complete visual and strategic foundation.
The challenge was to craft an identity that felt both raw and refined — balancing industrial character with contemporary design sensibility. From tone of voice to social curation and digital layout, every element had to communicate creativity, edge, and purpose.
The result is a brand and digital presence that feels alive, expressive, confident, and unmistakably Slash
For Parallel, it was an opportunity to translate a creative vision into a cohesive ecosystem that connects brand, space, and culture.
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(2016-25©)
