Contour.

Introduction

In 2024, Contour, an architecture and property development group based in Australia, partnered with Parallel to redefine their brand strategy and visual identity. The goal was to create a cohesive, elevated presence that reflected their refined design sensibility and positioned them as leaders in contemporary development.

Year

2025

Industry

Architecture & Property development

Scope of work

Strategy & branding

Timeline

12 weeks

Introduction

Year

2025

Industry

Architecture & Property development

Scope of work

Strategy & branding

Timeline

12 weeks

Challenges

Contour’s existing brand lacked consistency and didn’t fully express the sophistication of their projects

The challenge was to build a strategic foundation that unified their visual language, clarified their market position, and conveyed the studio’s balance of innovation and precision.

Final thoughts

The new Contour identity captures the essence of their architectural vision, timeless, structured, and grounded in purpose.

For Parallel, it was an opportunity to craft a brand system that reflects design excellence and communicates the confidence of a leading development group.