AI For Good lacked a visual language that could match its bold ambition and global reach.
The identity needed to balance technological sophistication with inclusive optimism, and be versatile enough to live across event signage, digital collateral, print media, and social. Our task was to build a system that feels dynamic, coherent, and emblematic of a human-centred AI future.
The new AI For Good visual identity visually manifests the summit’s mission, to unite people and technology in impact.
For Parallel, it was a chance to create a brand that captures the tension and promise of AI, anchoring an event that’s part festival, part conference, and all future.
Next projects.
(2016-25©)
