EveryMOO’s early packaging and online presence didn’t fully capture the sophistication and purpose behind the brand. The visual identity lacked consistency, and the website didn’t reflect the care and quality of the products.
Our challenge was to build a unified strategy and design language across packaging and digital, balancing a clinical sense of trust with an emotional, human touch.
The new EveryMOO identity, packaging, and website now stand as a seamless expression of modern postpartum care, clean, confident, and compassionate
For Parallel, it was an opportunity to design a brand experience that feels as thoughtful and elevated as the women it serves.
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(2016-25©)
