QTC’s previous identity lacked flexibility and failed to represent the energy and prestige of the organisation.
Our challenge was to modernise the brand while respecting its heritage, building a design language that could live seamlessly across print, signage, uniforms, and digital channels. The new visual system needed to feel bold, athletic, and unmistakably Queensland.
The refreshed QTC identity unites movement, clarity, and confidence into a timeless visual framework.
For Parallel, this was an opportunity to distil the essence of sport and place into a brand that inspires players, partners, and fans alike.
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(2016-25©)
